Conversion Tracking for Square Appointments
Connect to the Square API and send booking events straight to GA4, Google Ads, and Meta. 100% accurate, with zero data loss.
Square's booking page doesn't pass conversion data
Without conversion data, you can't optimize your campaigns—meaning higher ad spend for fewer bookings. We fixed this. Our ultra-fast, API-driven booking page connects to your Square backend in real time, automatically firing every conversion event.
Connect your Square account via official OAuth.
Secure one-click authorization. Revoke access anytime.
Paste your GA4 Measurement ID or Meta Pixel.
No code required — just paste your IDs and save.
Launch your booking page and track every conversion.
Every booking fires a real conversion event automatically.
Absolutely safe by design
We don't hold your business or customer data. Everything is processed by Square — we just relay the conversion signal.
No data stored
Your bookings and customers live in Square, not with us. We store no booking or customer data.
Secure authorization
Connect via Square's official OAuth with PKCE. You can revoke access anytime — we never see your password.
Payments stay on Square
All payments are handled entirely by Square's PCI-compliant platform. We never touch card data.
Conversions you can track
Every step of the booking funnel fires a clean event — ready for GA4, Google Ads and the Meta Conversion API, enriched with custom parameters.
| Event | What's tracked |
|---|---|
select_location | Customer picks a location. |
select_service | Service chosen — with name and price. |
select_staff | Chosen team member, or “Any available”. |
begin_checkout | Customer reached the checkout step. |
purchase | Appointment booked — your main conversion. |
Custom parameters via dataLayer
Each event ships rich data you can use for value-based bidding and audiences.
service_nameservice_pricecurrencylocation_namestaff_namedurationbooking_idSimple, per-project pricing
Start with a 7-day free trial. No commitment.
Per project
or $120 / year — save 33%
- GA4 analytics conversion tracking
- Google Ads & other conversion destinations
- Unlimited webhook requests
- Premium support
- 7-day free trial
Connect your Square account in seconds after signing up.
Stop guessing. Start tracking.
See exactly which campaigns drive your Square appointments — in the analytics tools you already trust.
Start 7-day free trial