Square's native booking flow gives you nowhere to put a Meta Pixel, so your Facebook and Instagram ads can't optimize for bookings. iBooker.online installs your Pixel for you and maps the booking journey to Meta's standard events.
Find your Meta Pixel ID
- 1Open Meta Events Manager and select your business.
- 2Choose your Pixel (Data source) — or create one.
- 3Copy the Pixel ID — a 15–16 digit number.
Add it to your booking page
- 1In iBooker.online, open your project's Analytics settings.
- 2Paste the Pixel ID and save.
- 3Your booking page now loads the Pixel and fires events automatically — no code.
Which Meta events fire
- AddToCart — when a service is selected (with value + currency).
- InitiateCheckout — when the customer reaches checkout.
- Purchase — when the appointment is booked (your main conversion, with value + currency).
- SelectLocation and SelectStaff — custom events for funnels and audiences.
Verify and optimize
Use the Meta Pixel Helper browser extension or Events Manager → Test events to confirm Purchase fires with a value. Then create a campaign optimized for the Purchase event, and build remarketing audiences from AddToCart and InitiateCheckout.
Purchase carries the booking value and currency, so Meta's value optimization can bid toward higher-value appointments — not just any lead.